HI I'm Erica

I'm thrilled you're here.

I'm a creator and brand strategist, on a mission to help you and your brand flourish. 

I QUICKLY REALIZED....

After years of working in corporate marketing helping some of the top luxury resorts craft a strong brand presence, I decided to take a chance and start my own creative business in order to use my skills and expertise to help business owners like you.

As I embraced entrepreneurship, I initially lent my expertise to a diverse array of businesses, refining my approach and honing a style that blends elegance with effectiveness. My journey took a significant turn when I witnessed firsthand the challenges and triumphs of brand building through my husband, Nick, who ventured into real estate. This experience illuminated the unique pressures and opportunities in service-based industries.

I've always had a passion for helping business owners succeed.

I understand how crucial it is for your brand to convey both warmth and professionalism, helping you stand out in a competitive industry. At The Brandwell Studio, we specialize in elevating brands for business owners who cater to the nuanced needs of home-focused clients—ensuring your brand not only attracts high-end clientele but also resonates with the emotional aspects of home-making and design.

Professionals in the business of home, like those in real estate and interior design, often face unique challenges in crafting a strong brand presence.

family

Having a cohesive and well-defined brand can give real estate professionals the confidence they need to succeed in a competitive industry. As your brand director, I'm here to help you craft a brand that represents you and your business in the best way possible.

you deserve to feel confident and at ease...

I understand the importance of balancing a successful career with family life. That's why at The Brandwell Studio, we work with our clients to not only achieve their branding goals, but also to make the process as stress-free as possible.

As a busy mom of two,

THE TITLE I'M MOST PROUD OF "MOM".

CHOCOLATE CHIP COOKIES

can't live without

ALLBIRDS

a favorite BRAND

BRAND STRATEGY

FAVORITE PIECE OF THE BRANDING PROCESS

COOKING

PASSIONATE ABOUT

JOANNA GAINES

CELEBRITY OBSESSION

a little about me

Beautiful design,
family time,
well-being
helping you achieve balance in your business.

all about

I'm ALL ABOUT

Beyond 
the daily life

"What's possible for one is possible for all."

- kelly noonan gores

WORdS TO LIVE BY

get started

Just get started. If you're feeling stuck, get moving and level up your brand in these 5 places.

GRAB THIS FREEBIE

LEARN MORE

View our resource library where you'll find my favorite resources I use daily for business and personal life.

VIEW MY FAVORITE RESOURCES

WHERE TO NEXT?